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Why use Pay-per-click (PPC) Google Ads?
Before Google we used to advertise in newspapers, magazines, billboards, TV, radio, cinema etc.
We’d run adverts in the hope that they’d be seen by someone who was in the market for what we offer. It was (and still is) expensive, unreliable, inflexible, and difficult to measure how well it was working – indeed if it was working at all.
Unlike traditional advertising, where you hope to connect with someone – by chance – who might be interested in what you offer, Google Ads is completely different.
When people turn to Google to find products & services, Google Ads allows you to place your business right at the top of their Google search results.
It brings those people, who are looking to buy right now, straight to your website.