Google Ads for Perth Businesses

Campaigns that will place your business directly in front of people searching for the products & services you offer.

Before Google we used to advertise in newspapers, magazines, billboards, TV, radio, cinema etc.

We’d run adverts in the hope that they’d be seen by someone who was in the market for what we offer. It was (and still is) expensive, unreliable, inflexible, and difficult to measure how well it was working – indeed if it was working at all.

Unlike traditional advertising, where you hope to connect with someone – by chance – who might be interested in what you offer, Google Ads is completely different.

When people turn to Google to find products & services, Google Ads allows you to place your business right at the top of their Google search results.

It brings those people, who are looking to buy right now, straight to your website.

How it works…

Getting your website to rank at the top of Google search results for all your products & services, for all of your potential customers, is close to impossible for most businesses. The only way to can obtain immediate results is to use Google Ads.

When you have a Ads campaign in place, the basic principal is pretty simple…

Someone searches Google for what they need

Your advert appears in their search results

They click through to your website & discover what you offer

The main benefits

Google is huge. Over 5.8 billion searches are carried out on Google ever day – that’s 70,000 per second. It dominates 90% of the search engine marketplace, far exceeding other providers.

Google supplied over US$134 billion of advertising in 2019. They achieved this by providing one of the most powerful & successful advertising platforms ever created.

It’s benefits are wide & varied, yet for most businesses it comes down to these six…

Immediate Results

Ads will start appearing in Google search results immediately. No lag, no lead-time, just new prospects clicking through to your website from day one.

Manage your spend

You decide on your daily budget and can change it at any time. Respond to changing demand and competitive pressures immediately.

Pay for Results

You don’t pay for your Ad to be shown in search results, you only pay when someone clicks your Ad & visits your website.

Complete Control

You decide who gets to see your ads, when they see them, which geographic areas you target and much more. 

Its Adjustable

Any aspect of your Ads campaign can be changed at any time. Advertise new products, target new areas, direct spend where it yields greatest return.

It’s Measurable

See exactly where your spend is going. Know exactly what each lead or sale is costing you. Gather real intelligence, to know you are getting a positive return on investment.

I was referred to Paul for assistance with Google Ad words and Website review/fix.

He’s been incredible. He is knowledgeable. Takes his time to explain the “tech speak” and make sure you understand exactly what you’re paying for and also, exactly what he is doing and why.

I honestly wish I was introduced to him years earlier.

Ashanti Bala-Suriyam
Director, The Dance Workshop

Doing business together: May 2020 – Present

Following a recommendation from our IT management company, we first used Paul in mid-2018 to build a replacement for our ageing website. Soon after this was finished, we asked him to take over the management of our Google advertising from an agency that we weren’t too happy with.

Paul gives us good service. He’s fast to respond, gets things done, keeps us informed about things that matter & provides honest feedback on any ideas we have.

Most importantly, the combination of the website & the ads he manages to bring new customers to our door on a regular basis.

Danni Kempton
Managing Director, Dananni Hotshots

Doing business together: June 2018 – Present

How I’m different

Whether it’s creating a new Ads campaign, taking over the management of an existing campaign or some one-time assistance to keep you on track – I can help. As a freelancer and a Google Ads specialist, I can offer a level of service over & above your typical agency, at a very competitive price.

If you’re unfamiliar with Google Ads, get in touch & I will explain the essential things you need to know & how it is fundamentally different from any other advertising methods you might have tried.

Most of my clients have come to me after leaving larger Google Ads management agencies. Agencies that have charged more, locked businesses into long term contracts, have provided cookie-cutter services, without really engaging with their business.  I operate differently. Prices are fair. Services are contract-free. I communicate with you on an ongoing basis, to understand the unique aspects of your business & to review your campaign and its progress.

No waiting for weeks, I’ll get you online with Google Ads in a matter of days.

 

Doing business together: January 2018 - Present

Paul from WebUp offers me a personable and professional service that has created results and improved my website performance within the first month!

Paul clearly mapped out his services and support options, which has been incredibly helpful in making decisions regarding my website and ad campaigns. I highly recommend WebUp!

Douja Elhajj

Principal Mediator, Insight Dispute Resolution

What do you get?

Unlike some of the simpler PPC channels, Google Ads is not for amateurs. Below are the key deliverables of any Google Ads campaign.

Dedicated Google Ads account

An Ads account set-up in your name, that I set-up & manage for you as long as you like.

Search Campaigns for your Business Objectives

Establishing your business aims allows me to set-up an Ad campaign to best satisfy them

Ad group definition

Ad Groups to match your product/service inventory.

Keyword Definition

Target the right people through the search behaviour of your prospective customers

Ad Creatives

Compelling advert copy that attracts people top your website

Remarketing Campaigns

Advertise direct to those people who’ve visited your website 

Display Campaigns

Advertise on websites that your prospective customers visit.

Conversion Tracking

Track user behaviour on your website & elsewhere so that you know which Ads are successful in achieving your business aims.

Google Tag Manager Integration

Sophisticated conversions & goal tracking for your website and Google Ads

Google Analytics Integration

Capture every aspect of your website visitor behaviour. The repository for all business intelligence re. how people interact with your site.

Ongoing optimisation and management

Continual monitoring, refinement & campaign improvement based upon data collected.

Regular Reviews for Broader Business Performance

Ensuring that Ads Campaigns benefit from real business results & changing business needs.